Celebrity Style

Ivy Park: Get Active with Beyonce's New Clothing Line

3/31/2016 Unknown 8 Comments

I guess it's time to get flawless in the gym! There's a lot of news with Beyonce as of late... from the release of her new album (reportedly coming out on April Fools Day) to her new tour starting soon, her fans should be struggling to contain themselves with all the good news. On top of all of that, today Beyonce announced a brand new clothing line called Ivy Park, an activewear and athleisure brand co-founded by Beyonce, with her fierceness all over it. Here are the first few promo photos from the site:

The good news is we can expect to be able to purchase items starting April 14th (which is right around the corner) online and in stores. Where? It will be available at Topshop, Nordstrom and Zalando worldwide, along with additional stores based on location.

So what makes Ivy Park special? With a nod to her daughter Blue Ivy in the brand name, Beyonce reminisces over her childhood and growing up visiting a special park she holds close to her heart in the promo video:

The official site states,

Ivy Park is merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field.

Topshop describes the brand:

Mixing high performance technical sportswear with fashion-led casualwear, Ivy Park empowers women through sport – no matter what your sporting ability or body shape. The collection centers on a core of sports staples: leggings in three rises, crop tops, drop arm tees, sweatshirts and technical jackets. All products can be mixed to create your personal sportswear uniform.

One thing we don't know are the price points yet, but judging from the stores it will be sold at, one can expect moderately priced activewear. Hopefully not too pricey, because I definitely need some new workout clothes. I like the fact that the items are neutral and can be mixed. Here are a few detail shots of the items:

Looking forward to the release!

**UPDATE 4/12/16:
Images have been released of the full collection. Thanks to Refinery29, we found out it will be available in sizes XXS to XL. Prices seem to range from $25 to $200, according to Elle's previews. You can grab most of the tops, bras and shorts under $50, with jackets, detailed print tops and hoodies over $50. All leggings seem to range from $60 to $80. So now you can start planning which items you want! Take a look below:

Images via Ivy Park & Refinery29

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